At Los Angeles 420 Games, marijuana users aim to bust myth that they can’t get off the couch

 In Recreational Marijuana
SANTA MONICA — Are you ready for a 4.2-mile run?

That’s one of the events on tap as marijuana enthusiasts attempt to dispel their popular stereotype as couch potatoes by engaging in a wide variety of physical and other activities at the third annual Los Angeles 420 Games at the end of the month, organizers announced today.

The games will take place on Saturday, March 31 and Sunday, April 1, at the Santa Monica Pier, and will feature professional athletes, extreme sports competitors and various other lifestyle activities.

“This event was created to help shape the perception of cannabis and those who use it in conjunction with a healthy lifestyle,” founder Jim McAlpine said. “There are countless athletes and successful Americans who have integrated cannabis into their daily regimen in a responsible manner, yielding positive results and endless gains in terms of health and wellness. The 420 Games continues to spread that positivity and to shed light on the innumerable benefits of this curative plant.”

Thousands of attendees and more than 100 exhibitors are expected to attend the weekend event, which is anchored by a 4.2-mile fun run/walk. The run portion of the event will take place on both days, with registration and check- in at 9 a.m. and a shotgun start at 10 a.m. The course will take participants on a scenic loop from Santa Monica to Venice Beach and back.

Other highlights of the LA 420 Games will include:

— Frank Shamrock & Bas Rutten Arm Wrestling Contest
— 420 Yoga lead by former NFL star Ricky Williams
— Venice Skate contest with Bucky Lasek & $20K cash purse
— 3 on 3 B-Ball tournament
— CBD massage chairs
— Jiu Jitsu tournament
— BMX half-pipe show with X Games athletes
— Rap battle with Harry Mack, known as the “world’s greatest freestyler”
— 4.20-mile boardwalk course
— Live comedy
— Lagunitas beer garden
— Food trucks
— After party

Unlike many cannabis events, the 420 Games ask that their participants do not smoke on site. A portion of the proceeds from the event will be donated to Athletes for Care, a not-for-profit organization that helps athletes adjust to life after sports.

The 420 Games are presented by San Bernardino’s Native OG Moonrocks and sponsored by MedMen, Nug, Lagunitas Brewery and Industry Power Women, a leading network of accomplished female cannabis business leaders.


Recent Posts